Making Good is a character-driven storytelling studio that helps purpose-led organisations, ethical brands, and mission-driven founders turn their most human stories into films that build trust, earn belief, and move people to care.
We bring a documentary filmmaker’s instinct to every project — the patience to listen, the eye to find the real character, and the craft to turn what matters into something audiences feel in their chest.
MiSSION
We don’t just produce video. We bring a documentary filmmaker’s instinct to every project — the patience to listen, the eye to find the real character, and the craft to turn complexity into something audiences feel in their chest.
Built for organisations that are doing meaningful work — and deserve a storyteller who treats that meaning with the depth and care it requires.
VISION
Where ethical brands, social enterprises, and mission-driven founders aren’t stuck with commodity video that flattens their complexity into soundbites. Where the filmmaker is brought to the table as a strategic partner — not pointed at a camera and told what to shoot.
The result is a body of work that doesn’t just win attention — it earns belief. The kind of films that make someone stop, watch the whole thing, and then share it with the one person they know who needs to see it.
WHY Makinggood
We’re not here to make noise. We’re here to move people.
At MakingGood, we work with brands who are ready to think differently — and act boldly. Sustainable startups, Conscious founders, Non-profits, Charities and Challenger brands reshaping what business can be.
We create video content that doesn’t just get seen — it sticks by using science-backed psychology narrative techniques. It shifts perspectives, and it sparks action.
We believe the future is built by those who dare to imagine better. We’re here for the thinkers, the innovators, the brand builders who refuse to settle for “business as usual.”
Content today is everywhere — but meaningful stories are rare. Our mission is to help conscious brands craft strategic, soul-driven content that moves audiences and industries forward.
We partner with:
If you’re building what’s next, your story deserves to be more than just content. It deserves to make people think, feel, and act. Let’s create something that moves the future forward — together.
We listen first. Always.
Every project starts with understanding — not assumptions. We dig deep into your brand, align with your mission, and your audience so we can craft stories that actually resonate.
Strategic thinking drives every decision. Creativity sharpens every frame. We’re not here to tell our story — we’re here to help you tell yours, and tell it better.
We don't leave things to chance.
We implement a 4 step science-backed storytelling method, that uses deep human psychology to help your audience connect with your mission and drive action. It's a process that we guide our clients through and it's values are essential to how we operate.
STANCE
Every great story is built on a great character. If a product is the hero, we struggle to place ourselves in the story.
When the product is a guide and the hero is a human character, we can imagine we are them, that's the power of Narrative Transformation.
We lead by finding the human emotion inside your organisation — the founder, the team member, the customer whose life was changed. That's where the film begins.
We'd rather make one film that earns belief than five videos that earn a scroll. The documentary instinct — patience, depth, revision — is our competitive advantage. We don't rush the story.
We work with organizations whose mission we believe in. Not because it sounds nice — because belief is the engine. When we care about the outcome, the story is better. Full stop.
The best stories come from genuine partnership — the filmmaker and the client in the same room, building together. We listen more than we talk. We co-create more than we dictate.
In a world drowning in content, we make signal. One well-crafted, character-driven film does more than a hundred pieces of "content." We believe in depth over volume, always.
FEATURED WORK
Every project starts with a question: what's the human story here? For this client, we found it in an unexpected place. A brief that started with brand awareness became something much more powerful -- a story that changed how their audience understood the problem.
How to work together
Bring clarity to your mission
A full brand audit to help you get clear on your mission messaging. Including a review of your current content and story gaps.
> Deep brand audit
> Story gap analysis
> Brand voice report
Ideal for: Brand clarity and unifying voices
A brand film for making good
A focused, high-impact film that cuts through noise and communicates your core mission with clarity and craft. One story, told right.
> Story discovery
> Full creative lead
> Featured film (3–5 min)
> Social Media Package
Ideal for: Brand documentaries, launch films, single campaign pieces
A collection of films, with throughline
An ongoing creative partnership producing a body of interconnected films that build your brand story over time — with strategic intent behind every piece.
> Strategic story mapping
> Three connected films
> Social Media Package
> Campaign rollout support
Ideal for: Social enterprises, ethical brands, ongoing campaigns
An onging studio relationship
A full strategic and creative partnership — embedding documentary storytelling at the heart of your communications. We become part of your team.
> Quarterly story planning
> Ongoing film production
> Strategic counsel
> Studio network access
Ideal for: Organisations with complex stories and ambitious reach
Our tiered services allow us to meet you where you are, and offer a bespoke experience tailored around your brand needs .
Not sure where you fit in?
No problem, we'd be happy to jump on an call, no obligations just a chance to see if we can help you.
OUr Process
Every project begins with an in-depth discovery call looking at your business and its needs. During this session we identify key areas where video can be implemented in your business to alleviate problems or boost the performance of current processes.
Once we have enough information, we will draw up 2-3 video concepts to present to you based on your budget. These concepts will be hyper-focused on targeting the areas in your business that were flagged in our discovery call.
Once we have chosen a project concept, the next steps are to begin the pre-production stage and schedule shoot dates. Whether it’s videography, photography, or a mixture of both, we guarantee exceptional footage using the very best equipment on the market in the hands of skilled operators.
Once your assets are delivered, we will work closely with you and advise on the best practices for the implementation of your new videos into your business processes. We are results-driven and will check in often throughout the campaign to see how our videos are performing.
ABOUT US
Making Good is a one-director studio with a small, trusted bench. Fifteen years of filmmaking, distilled into one promise: tell the truer story.
I started Making Good after a more than decade making documentaries, across broadcast and a commercial production company that lost its way. The studio exists because I wanted to bring documentary instinct back to the work commercial clients were quietly asking for — films with a human story at the centre, and a reason to exist beyond the brief.
We're deliberately small. I direct everything we put out, and I work with a tight set of DPs, editors, composers and colourists I've trusted for years.
That's the studio. That's the offer.
If you've got a story that the world needs to hear, get in touch.
Andrew Burns
Founder & Creative Director
Partners
FAQ
Unlike typical video agencies that focus primarily on trends and aesthetics, our approach is rooted in strategic thinking.
We don’t just produce videos—we analyse your business objectives and audience needs, guiding you through a process designed for genuine growth and deep connection.
By blending bold creativity with conscious strategy, we ensure every piece of content helps you stand out, resonate authentically, and lead with lasting impact.
As of 2025, video accounts for approximately 82% of all global internet traffic; that’s a lot of potential eyeballs!
Especially given 83% of consumers expressed a desire to see more video content from brands, and a whopping 87% of consumers have been convinced to make a purchase after watching a video, highlighting the persuasive power of video content.
We get it, you’re already busy without adding something else to your plate. So you can be as involved as you wish—we tailor our approach to fit your preferences and availability.
Typically, we recommend your input during key strategic stages, such as initial concept planning and final reviews. Beyond that, our team handles everything, ensuring the process is streamlined, efficient, and stress-free for you. If you want to be more hands-on, great, we love collaborating!
Our strategic process involves four key stages:
Discovery & Analysis:
This is where we get to know you. We dive deep into your business objectives, audience insights, and brand values.
Strategic Planning & Concept Development:
We craft a tailored creative strategy and compelling story-driven concepts aligned with your goals.
Production & Post-production:
Our expert team handles filming, editing, and refining your video content.
Delivery & Optimization:
We provide your final videos alongside strategic guidance for distribution, ensuring maximum impact and measurable results.
We offer fully bespoke packages designed around your goals, scale, and ambition. Every project is individually quoted on a per-project or retainer basis, ensuring flexible options that align precisely with your needs and budget.
Absolutely! Many clients come to us unsure of exactly what they need. We love helping businesses discover powerful creative concepts from scratch. Through our strategy-led process, we’ll uncover exactly the right approach to achieve your goals, even if you’re starting without a clear direction.
Yes—we don’t just create content, we help you get it seen. We offer strategic guidance and optional support with social media, paid ads, and organic distribution to ensure your video reaches the right people and delivers real results.
We work with businesses both remotely and on-site, depending on what the project calls for.
While some videos benefit from on-location filming, we also offer remote-friendly solutions—like animation, voiceover-led content, UGC, and editing existing footage—that deliver impact without needing to be physically present.
Many clients come to us after underwhelming results elsewhere. What sets us apart is our strategic approach—we start by deeply understanding your audience, brand, and most importantly, your goals. With those targets in focus, we craft story-driven content designed to build real connections and deliver measurable impact. We don’t just make videos—we make videos that work.
Yes—our process is designed to take the pressure off your team. From strategy and scripting to production and delivery, we handle the heavy lifting so you can stay focused on running your business while we bring your vision to life.
Didn’t find what you were looking for? Need more clarity? No problem! Just drop us a message here — we’re always here to help.
Connect
Real change needs connections to thrive. The quickest way to remove doubt and understand if we’re a good fit is to book a free call. We never regret making time to speak to people on a mission.
